At On the Beach, we have an ambitious strategy for growth and stretching medium term targets. Successful delivery of these depends on strategic prioritisation – choosing what to deliver and how to deliver it. Over the last 18 months, we've made significant improvements to our B2B technology and proposition, however we've not been able to deliver sufficient growth to sustain the continued investment required.
We've therefore made the difficult decision to commence a wind down of Classic Collection and focus on our B2C business, On the Beach, where there are the strongest opportunities for growth. Our priority is now on supporting our colleagues, trade partners and their customers as we wind down the business and operations.
If you have any specific questions about an existing booking, our Pre Travel team are here to help. Please get in touch with them in the usual way. We’re committed to supporting you throughout the wind down of operations and making this transition as smooth as possible for you and your customers.